Chadwick Poon
Head of Product | Behavioral Economist | Growth Leader
Fractional Head of Product
Experienced product leader with 7+ years specializing in uniting cross-functional teams and scaling products through a coaching approach grounded in behavioral economics. Proven ability to simplify complex user behaviors, translate deep empathy into actionable insights, and drive significant growth in revenue, user engagement, and market expansion. Passionate about fostering autonomous, customer-centric teams that deliver impactful solutions. Currently providing fractional product leadership to AI Healthcare and Ecommerce ventures.
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Experience
Fractional Head of Product @ Carealy
Secure AI platform augmenting productivity for healthcare clinics.
- Developed and executed the product strategy for Carealy's secure AI platform, focusing on augmenting productivity and automating complex workflows.
- Translated complex user needs and advanced LLM capabilities into a prioritized product roadmap, aligning development efforts with achieving product-market fit.
- Guided cross-functional teams through the product development lifecycle, establishing efficient processes for feedback, validation, and iteration.
- Implemented user research and early adopter feedback programs to directly inform feature prioritization and accelerate platform adoption.
Fractional Head of Product @ Collectibles Ecommerce App
Dedicated ecommerce marketplace for collectors and sellers.
- Provided fractional Head of Product leadership, shaping the product vision and strategy for a dedicated collectibles ecommerce marketplace.
- Developed and prioritized the product roadmap focusing on enhancing collector discovery, community engagement, and transaction security.
- Guided the optimization of key ecommerce funnels (acquisition, conversion, retention) through user journey analysis, collector feedback, and A/B experimentation.
- Leveraged platform analytics (engagement, GMV, LTV) to drive data-informed product decisions and align cross-functional teams on high-impact initiatives.
Head of Product @ Videoath
A healthcare platform improving patient outcomes through impactful conversation.
- Developed product strategy & roadmap for an interactive multi-modal platform, achieving a 50% lift in organic revenue growth.
- Improved delivery timelines by 40% and user engagement by 30% through customer interviews & usability studies.
- Spearheaded third-party API integrations, increasing provider adoption by 25%.
- Boosted day-30 retention by 70% and tripled engagement KPIs via a customer-centric approach.
Lead Product Manager | Lead Behavioral Economist @ Fabulous
A #1 iOS/Android habit change app empowering 8 million active users.
- Scaled revenue from $200k to $3m MRR in 2 years by executing growth roadmaps and enhancing user lifecycle experiences.
- Achieved 60% ARPU lift and 70% boost in subscription conversion through data-informed decisions and discovery workshops.
- Recruited and led cross-functional teams (20+ PMs, designers, engineers, behavioral health pros) to 3x product launches.
- Developed a robust experimentation engine lifting CLTV by 55% and install-conversion by 45%.
Education
Masters of Economics, MA
Wilfrid Laurier University | Waterloo, ON
Bachelor of Business Administration, BBA
Wilfrid Laurier University | Waterloo, ON
Let's Connect
Interested in collaborating or discussing product strategy, behavioral design, or team leadership? Reach out!
Toronto, ON