THE FABULOUS · BEHAVIOURAL ECONOMICS
Small steps.
Room to grow.
An intention becomes useful when it finds a place in someone’s day.
Lead Product Manager & Lead Behavioral Economist · 2018–2021
MY PRODUCT LENS
Make starting easier.
Make returning possible.
At The Fabulous, my work brought together behavioural economics, growth, and monetisation. This study approaches the experience from product leadership: what to prioritise, how the journey fits together, and what a person can actually do next.
- The problem
- “Build a better routine” is an ambition. It doesn’t tell someone what to do at the next ordinary moment.
- The choice I’d make
- Start with a small action, attach it to a familiar cue, and give the person a way back after a missed day.
- The trade-off
- A longer checklist can look more complete. A smaller commitment is easier to understand and try.
- 1An intention
- 2A cue
- 3A way back
- 4Your routine
STEP 1 OF 3
What would you like a little more of?
Choose one intention. We’ll turn it into something you could do on an ordinary day.
An original example of turning an intention into an action. It is not the Fabulous app or a report of a historical experiment.
Fabulous · PRODUCT REFERENCE
From an intention to a place in the day.
Follow an actual five-screen Fabulous flow: open a routine, add a habit, give it a shape, and find it back in the routine.
SCREEN 1 OF 5
Start with the routine
The morning routine gives individual habits a shared place and a visible completion state.
Fabulous app screens, curated by Mobbin. Retrieved 10 October 2026; original capture date not supplied. Product reference, not a claim that these screens were shipped during my 2018–2021 role.